Last night I went to a local meeting of the Entrepreneur’s Circle (an organisation I belong to that helps business owners focus on doing the things that will make their business successful) and the subject matter was making yourself interesting!
I agree wholeheartedly that you need to stand out in this world, and perhaps my focus is usually on creating the best experience for people once they are involved with your business, however you have to get them there in the first place! So standing out and providing a great product/service once they arrive, are certainly key for success in today’s crowded market.
However, the most powerful piece of advice we shared last night (which I try to follow myself) is the power of a story! Certainly not something made up or untrue, but something either you or someone you know has experienced that helps you convey your message in a completely compelling and interesting way!
I talk about the power of social media in building better relationships – blah blah, we have heard that before; but when I tell the story about how I was featured in The Sun, The Independent and won an iPad2 from some successful relationships built on twitter – then people really take notice of what I’m saying!
My last blog post focused on getting passionate about what you do – I didn’t just tell you to get passionate, I shared a story of success from doing just that – so I urge you to tell stories and embrace Jackanory time and engage your customers (and be really interesting!)
Once upon a time………